Imagine you're standing on that empty plain.
Everyone else is too. They're all looking at the same tree. The same generic solution.
And they're all thinking: "If I just get closer to that tree, I'll see something new."
But you know better. You know it won't change. It will always be just that tree.
The only way to see something different is to find your own tree. Your own purpose-trained intelligence system.
And that's where the 10% rule comes in.
It's not enough to get close to the generic solution. You need to go 10% further.
You need to dig deeper into your own data. To train your AI on your specific use case. To find your unique insights.
And it's not easy. It takes time and effort. It requires a different mindset.
But the rewards are worth it.
When you own your intelligence system, when you control your data, you can see things nobody else can see.
You can find patterns that others miss. You can make decisions that are truly informed by your business needs.
And you can do it all without worrying about generic AI solutions that don't work for you.
So, how do you get there? How do you own your intelligence system?
It starts with a simple principle: 10% more personalization than you think you need.
It means going beyond the generic solution. It means looking at your data in new ways. It means asking hard questions of yourself and your business.
And it means surrounding yourself with rulebreakers and boundary-pushers who are pushing the limits with purpose-trained intelligence systems.
These are the people who challenge conventional wisdom. Who question the status quo. Who dare to be different.
They're not afraid of failure. They embrace it as a learning opportunity.
And they're not interested in generic AI solutions. They want something that works for them. That solves their unique problems.
So, how do you find these people? How do you surround yourself with rulebreakers and boundary-pushers?
It starts with a mindset shift. You have to stop thinking like everyone else. You have to think differently.
You have to ask yourself: "What's my unique perspective?" "What do I know that others don't?" "What can I offer that nobody else can?"
And you have to surround yourself with people who challenge you. Who make you think differently.
People who ask tough questions. People who push you out of your comfort zone. People who help you see things from a new perspective.
Because when you surround yourself with rulebreakers and boundary-pushers, when you challenge conventional wisdom, when you question the status quo, that's when you find your unique insights.
