How to Package and Price AI Services as an Agency
The rise of AI has disrupted every industry, and marketing is no exception. As an agency, you might be wondering how to package and price your AI services in a way that stands out and drives growth for your clients. In this post, we'll explore the strategies and systems that have worked for us at YG3, an AI SaaS business in Tampa, FL.
The Power of Owner-Operators
At YG3, we focus on owner-operators who need customers but don't want to manage a marketing team. We are built for these entrepreneurs, starting with high-ticket local service businesses (home services first, then medical and dental, legal, and real estate). Our secret sauce is an AI operator that runs the growth: it finds the customers, runs the ads, writes and publishes content in the owner's voice, sends outbound, and follows up, carefully enough to trust with ad spend.
Owner-operators are a unique breed. They're hands-on, deeply invested in their businesses, and willing to do whatever it takes to succeed. They don't want to manage a team; they want a partner that can execute on their vision without the hassle of managing employees. This is where AI shines. AI can be that partner, providing the support and expertise needed to grow a business without the overhead of a traditional marketing team.
The Importance of Transparency
At YG3, we're transparent about our pricing and packages because we believe it builds trust with our clients. We offer three packages: Starter, Growth, and Scale. Each package includes access to our AI operator, which runs the growth for your business. Our Starter package is designed for businesses that need help getting started with AI marketing. It includes basic services like finding customers, running ads, and publishing content in your voice.
Our Growth package is for businesses that are ready to scale. It includes all the services of our Starter package plus more advanced services like outbound sales and follow-up. Our Scale package is designed for businesses that want to dominate their market. It includes everything from our Growth package plus even more advanced services like personalized outreach and strategic consulting.
Transparency isn't just about pricing and packages; it's also about results. We share our clients' success stories because we believe in showing, not telling. When potential clients see real-life examples of businesses that have grown using YG3's AI services, they're more likely to trust us with their own growth.
The Benefits of Flexibility
At YG3, we believe in flexibility. We offer our clients the ability to leave at any time while keeping everything we've built for them. This flexibility is a key selling point for many owner-operators who want to maintain control over their businesses but need help growing.
Flexibility also extends to pricing. We offer our services on a monthly subscription basis, which allows our clients to scale up or down as needed without worrying about long-term contracts or hidden fees. This flexibility is especially important for owner-operators who are constantly adjusting their strategies based on market conditions and customer needs.
The Value of Ownership
At YG3, we believe in the power of ownership. We give our clients complete ownership of everything we build for them because we believe it builds trust and fosters long-term partnerships. Our clients own all the content we create, including blog posts, social media posts, and email campaigns. They also own any leads or customers generated by our AI operator.
Ownership is a powerful motivator. When clients own everything we build for them, they're
